Communication

Rollout can significantly impact the success of a program. Critical to any rollout is clear communication to all stakeholders including administrators, teachers, parents, students, funders and community leaders. Communications should be tailored to each audience and provided in a variety of ways such as press releases, workshops, email campaigns, community bulletins and webinars. When possible, meetings should be recorded and archived. Communications should include details regarding:
  • Program rationale and goals
  • Policies
  • Schedule and phases of deployment
  • Support services
  • Measures of success

From the Field

Indiana developed a Communications Launch Protocol that provides districts with communication tools so that they can broadcast information about a new initiative, upcoming PD opportunity, grant or resource. The protocol includes links to the state’s social media tools, websites, newsfeeds and education membership organizations.
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