Communicating with All Stakeholders

Rollout can significantly impact the success of a program. Critical to any rollout is clear communication to all stakeholders including administrators, teachers, parents, students, funders and community leaders. Communications should be tailored to each audience and provided in a variety of ways such as press releases, workshops, email campaigns, community bulletins and webinars. When possible, meetings should be recorded and archived. Communications should include details regarding:

  • Program rationale and goals
  • Policies
  • Schedule and phases of deployment
  • Support services
  • Measures of success

For example, Indiana Department of Education’s (INDOE) Office of eLearning developed a Communications Launch Protocol. This protocol provides districts a list of stakeholders and communication tools that districts can use to broadcast information about a new initiative, upcoming PD opportunity, grant or resource. The protocol includes links to INDOE’s social media tools, websites, newsfeeds and education membership organizations.

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